Harris and I are sad to report that we have decided to shut down the Hello Blink Show. We had an incredible time creating the episodes, sharing knowledge about sales and marketing, and meeting amazing new people. We learned a lot from our guests, and we hope you did, too.We discuss some of the things we could have done better if we were to go back in time and redo the show: The name “Hello Blink Show” was a potential SEO miss. While it was a unique name and meant someone would land on our site when searching for that phrase, it did nothing to convey what the show was about. We need to find a way to break out of the core group of listeners who either knew us personally or followed one of us on social media. Find a way to build a community for technical people building or running their own companies. Chris Gammell’s Contextual Electronics Forum attracts a similar audience, and we would not want to compete with his forum. We would want to ramp up our production and marketing efforts to include releasing an episode every week as well as engage people more on social media (e.g. Twitter). Harris is pivoting his career to go from individualized consulting to building a virtual sales assistant. This pivot grew out of his experience developing Intro CRM. He found that even though Intro CRM provided a simplified set of CRM and sales tools, people were not using it. That revelation led to the idea of creating a productized service to literally help people with sales. Shawn is pivoting to focus on embedded machine learning and teaching as opposed to marketing consulting. Part of this focus includes doing research with the hope of being published in academic journals or pursuing a PhD.Hello Blink Show will continue to exist as an archive of episodes, but for the time being, we have no plans to produce future episodes.SponsorWe want to thank Twilio for sponsoring this episode! Twilio is a cloud platform that helps developers automate phone calls, text messages, and other communications through their web API. Check out twilio.com/go/helloblink for more information about using Twilio for automated messaging and IOT applications. List of ResourcesPodcast – Pipeline MeetingWebsite – Intro CRM Host Contact Informationshawnhymel.comkennyconsultinggroup.comLinkedIn – Shawn HymelLinkedIn – Harris KennyTwitter – Shawn HymelTwitter – Harris Kenny License Information“Hello Blink Show” by Kenny Consulting Group, LLC and Skal Risa, LLC is licensed under CC BY 4.0Intro and outro song is “Routine” by Amine Maxwell is licensed under CC BY 3.0

We're joined by Tara Pawlak, head of marketing at GetAccept. For starters, this episode kicked off when Tara posted the following tactical exercise on LinkedIn, encouraging people to rethink how they do events:https://www.linkedin.com/posts/tara-pawlak_marketers-sales-salesteam-activity-6976547555996225536-uvHo/ In this episode, we cover a lot of ground. Sales-marketing alignment for events and trade shows. How Tara has flipped the conventional way of doing events on its head and is including the sales team with digital sales rooms. Plus the one key that is required for this to work. How outbound sales can complement marketing's events strategy. That's right, when coordinated appropriately, outbound sales efforts can co-exist with marketing's conventional event and trade show strategies.  Digital sales rooms. It's an emerging category and Tara talks about GetAccept thinks about this new tool for salespeople and how they interact across the org chart. And she makes the case for how digital sales rooms can help salespeople sell more! Sales-marketing communication around events. If marketers often use project management software and salespeople often use CRM software, how do they meet in the middle? Hear how they do it at GetAccept. Revenue goals. Tara shares her personal experience that led her to become a marketer who is not only comfortable talking about sales, who wants a revenue number. Find Tara on LinkedIn: https://www.linkedin.com/in/tara-pawlak/Learn more about GetAccept: https://www.getaccept.com/Discover HubSpot INBOUND: https://www.inbound.com/